Summary

How can sales figures be forecast more reliably, production capacities planned fully digitally, and employee know-how systematically integrated at the same time? To address this issue, Fraunhofer IWU developed an AI-powered demand forecasting tool for frottana Textil GmbH & Co. KG, the company behind the MÖVE brand. The tool intelligently analyzes historical sales data and provides companies with a robust, data-driven basis for sales and order planning; in a subsequent step, production planning could also be adapted.

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