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The Axios founders on how AI ruined your inbox, why the ’90s really were different and how to succeed through ‘Simplify’
Three years after Smart Brevity became gospel inside corporate comms departments, the founders of Axios are back with a diagnosis of what broke their own prescription: artificial intelligence.
AI Summary
Axios co‑founders Jim VandeHei, Mike Allen and Roy Schwartz discuss how artificial intelligence undermined the Smart Brevity approach that their company championed in corporate communications. In a Fortune interview, they explain that AI disrupted the concise‑writing prescription that had become “gospel” three years after its launch. The trio announced a new book, Simplify: Do 50% More with 50% Less, released this month, which expands on their diagnosis and offers strategies for cutting complexity. The interview frames the book as a response to the challenges AI introduced to their original communication model.
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