Business & Economy · 1 views
Even in the era of NIL, college sports are stacked against student athletes—now lack of transparency is holding them back from a ‘fair market’
College sports are booming —and college athletes are earning like the pros.
Summary
College sports are booming —and college athletes are earning like the pros. Five years after the NCAA opened the door to name, image and likeness (NIL) compensation, college athletes can earn money from their schools, donors, collectives, brands and their own audiences. But the NIL revolution isn’t fixing the one thing it was designed to: lack of fair payment for student-athletes.
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