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Study explores environmental cost, perceptions of influencer PR gifts

As part of their marketing strategy, many companies send public relations packages full of curated products to social media influencers,…

Source Phys.org AI Summary Updated 1h 33m ago

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As part of their marketing strategy, many companies send public relations packages full of curated products to social media influencers, who film themselves opening the gifts on platforms like Instagram and TikTok.

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