Study explores environmental cost, perceptions of influencer PR gifts | HappeningNow.news

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Study explores environmental cost, perceptions of influencer PR gifts

Source Summary Published June 25, 2026 Brief Under 1 min brief
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Summary

As part of their marketing strategy, many companies send public relations packages full of curated products to social media influencers, who film themselves opening the gifts on platforms like Instagram and TikTok.

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