How the pro‑nicotine 'wellness' movement rebranded an addictive drug | HappeningNow.news

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How the pro‑nicotine 'wellness' movement rebranded an addictive drug

An ironic development emerging alongside the "Make America Healthy Again" movement is the portrayal of nicotine as a wellness and performance-enhancing product.

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Wellness influencers across social media, podcasts, and tech startups are recasting nicotine as a misunderstood compound that can enhance performance and wellbeing, arguing its benefits have been eclipsed by its link to cigarette smoking. This narrative is emerging alongside the “Make America Healthy Again” movement, positioning nicotine as a wellness product rather than solely an addictive drug.

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