Summary

Samsung, LG, and Sony TVs can pose data privacy risks - here's how to avoid one of the biggest. Most modern smart TVs come with a silent partner: Automatic Content Recognition (ACR). This ad-tracking tech monitors everything on your screen in real-time, feeding your viewing history into a database to build a precise profile of your habits. It’s the engine behind those eerily specific ads — and it’s likely running the moment you press the power button.

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