VCs, Superhuman Mail founder share red flags about product-market fit | HappeningNow.news

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VCs, Superhuman Mail founder share red flags about product-market fit

Product-market fit — when a startup’s product sells well — has become even harder to find in this AI era. Despite startups achieving record-fast growth, not all customers are sticky, and products can be replicated more easily than ever.

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Anu Bharadwaj of Iconiq, Rajeev Dham of Sapphire Ventures, and Rahul Vohra, founder of Superhuman Mail, convened at TechCrunch Disrupt to discuss how product‑market fit has become harder to achieve in the AI era. They noted that while startups can grow rapidly, customer stickiness is declining and products are increasingly easy to replicate. The panel highlighted the emerging “new rules” for securing product‑market fit amid these challenges.

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