Business & Economy · 3 views
YouTube offers creators millions to not work with Netflix
YouTube is offering millions of dollars to popular channels if they upload their videos to the site exclusively for a certain period of t…
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YouTube is offering millions of dollars to popular channels if they upload their videos to the site exclusively for a certain period of time, in an effort to halt Netflix Inc.’s pursuit of its biggest stars, according to people familiar with the conversations. The payment would come in a couple of different forms. YouTube has discussed directly financing some programs, and it has also offered to allot a portion of major brand deals to creators.
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