Technology · 6 views

Xbox is now XBOX

Xbox just allcapsmaxxed: Meet XBOX.

Source The Verge AI Summary Updated May 15, 2026

Story intelligence Beta

Freshness Stale Updated May 15, 2026

Confidence Limited Single-outlet story

Coverage Single outlet

Views 6 Community interest

Read time 1 min ~56 words

AI Summary

Xbox just allcapsmaxxed: Meet XBOX. This isn't a joke; Microsoft appears to be actually rebranding Xbox to XBOX. Asha Sharma, Xbox CEO, ran a poll on X earlier this week, asking fans whether Microsoft should use Xbox or XBOX. The results were in favor of XBOX, and the company has now renamed its X account. […]

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