Entertainment · 1 views
World Cup, NBA Finals Lift Broadcast Viewership to 19.8% in June
Fox and NBCU/Versant were the biggest beneficiaries, but their gains were not enough to topple YouTube and Disney The World Cup and NBA F…
Story Brief
Fox and NBCU/Versant were the biggest beneficiaries, but their gains were not enough to topple YouTube and Disney The World Cup and NBA Finals drove a 118% increase in broadcast viewing in June, lifting the category to a 19.8% of TV time for the month — its first increase during the period since the launch of Nielsen’s Gauge report in 2021.
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