AI Summary

Scottish writer‑director Tom Nicoll premieres his debut feature “Salvation” at the Toronto International Film Festival. The film follows an aspiring online life coach who tries to reinvent himself and then sell that transformation to others. As he pushes the idea, his attempts become increasingly desperate, drawing him into darker territory. The story explores the pressures of self‑branding and the personal costs of commodifying personal growth. The film’s debut at TIFF marks Nicoll’s first major entry into the festival circuit.

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