AI Summary

NBC’s “Today” reclaimed the lead in the ongoing morning‑news ratings battle, finishing the 2025‑26 broadcast season with the highest overall viewership among all morning programs. The show also attracted the most viewers in the 25‑to‑54 age group, the key demographic prized by advertisers for TV‑news content. This marks the first time in 14 years that “Today” has secured both top positions in the overall and demographic categories.

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