The FTC Wants Companies to Tell You When They Set Personalized Prices | HappeningNow.news

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The FTC Wants Companies to Tell You When They Set Personalized Prices

The agency says you should know when companies use your personal data to charge you more than the next person.

Source CNET Story Brief Updated 1h 43m ago
Story intelligence Beta
Confidence Limited Single-outlet story
Views 2 Community interest
Read time 1 min ~87 words

Story Brief

The agency says you should know when companies use your personal data to charge you more than the next person. The FTC wants public comment on a proposal that would stop businesses from pushing higher prices based on your personal data. J Studios / Getty Images The Federal Trade Commission says the price changes you see should depend on supply and demand, but some businesses have begun changing the price based on your online search or buying habits. The FTC says it wants to rein that in.

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