Summary

2021 marked a strategic turning point toward week-to-week releases, but Parrot Analytics data suggests demand for the binge model is rising again For years, there has been a steady shift away from the binge-release model on streaming. As platforms try to minimize subscriber churn and get more mileage out of their content investments, the all-at-once release model pioneered by Netflix has been increasingly sidelined in favor of a return to more traditional release strategies that parcel content out over a longer period.

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