Entertainment · 4 views
Apple Is Revving Up Its Ads Business With Formula 1
Apple may not be playing the exact same game as other streaming platforms when it comes to advertising , but the tech giant tells The Hollywood Reporter that its ad business is getting a major boost from one of its recent additions…
AI Summary
Apple’s advertising division is seeing a significant lift from its recent addition of Formula 1 content. Todd Teresi, Apple’s VP of Apple Ads, told The Hollywood Reporter that brand‑lift studies commissioned by Apple and its advertisers show sponsors of F1 on Apple experienced higher brand familiarity, greater brand favorability and stronger purchase intent than the overall U.S. connected‑TV benchmarks. This performance is boosting Apple’s overall ad business.
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