Business & Economy
Temu axed its $1 billion network of fake influencer accounts on Meta
Temu appears to have largely stopped funding a network of fake accounts on Meta’s platforms in the days after it was first exposed by Fortune .
AI Summary
Temu has largely halted funding a network of fake accounts on Meta’s platforms after being exposed by Fortune. The company had spent nearly $1 billion on partnership ads with influencers and creators on Instagram and Facebook. These ads targeted users in the U.K. and 27 European Union countries, according to Online Risk Labs, a Czech‑based social media research group. The shutdown follows the discovery of the extensive network of fabricated accounts used to promote Temu’s products.
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