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Study explains why shoppers avoid plant-based proteins
Incorporating more plant-based proteins could help people save on their grocery bill, but new research has found that it's not so simple when it comes to choices at the supermarket.
AI Summary
Researchers at Simon Fraser University conducted a study examining the factors influencing shoppers' choices of protein sources in grocery stores. The study involved analyzing data from over 87,000 grocery carts in Canada and Finland, providing insight into the relationship between price and protein type.
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