AI Summary

At TechCrunch Disrupt, startup founders discussed how to win and keep customers without relying on viral growth. Elia Wallen, CEO of travel startup Engine, shared her experience of attracting early users. Grant Lee, CEO of Gamma, offered his perspective on customer acquisition. Crystal Huang, a general partner at Google Ventures, added advice on retention strategies. The panel emphasized that securing initial customers is a tough hurdle and that early interest does not guarantee long‑term loyalty.

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