AI Summary

The letter argues that an awareness campaign alone will not curb rising melanoma rates in the UK and calls for a ban on commercial sunbeds. Dr. Amy Perkins, a consultant dermatologist, notes that social‑media platforms are normalising harmful attitudes toward sun exposure, reinforcing the profitability of the sunbed industry. She contends that the current digital environment fuels risky behaviours, suggesting regulatory action is needed beyond public‑health messaging.

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