AI Summary

Seth Green and Matt Senreich, the co‑creators of “Robot Chicken,” have turned a discarded sketch for a werewolf‑themed mock commercial into Hellbent, a high‑ABV ready‑to‑drink canned cocktail aimed at geek culture. The concept, originally pitched as a “harder” seltzer in the animated series, never aired but the pair persisted and enlisted branding specialist PJ Loughran of Quartermaster to develop the product for retail shelves.

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