Retailers keep tinkering with their AI shopping assistants, in search… | HappeningNow.news
Published Date: May 13, 2026

Business & Economy MarketWatch Article posted: 3h 10m ago

Retailers keep tinkering with their AI shopping assistants, in search of better service

Amazon will combine its Rufus AI shopping assistant with its Alexa+ platform, just two weeks after CEO Andy Jassy sang Rufus’s praises.

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Amazon will combine its Rufus AI shopping assistant with its Alexa+ platform, just two weeks after CEO Andy Jassy sang Rufus’s praises.

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