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Researchers develop new framework for understanding how emotions shape behavior online
Every day, billions of people scroll through social media posts, online reviews and news feeds filled with emotional content—from glowing…
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Every day, billions of people scroll through social media posts, online reviews and news feeds filled with emotional content—from glowing five-star reviews to rage-inducing social media rants. Those emotions can quietly shape what people buy, what they believe and how they act.
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