Story Brief

Ahead of her new album Age of the Exhibitionist, Rebecca Black joins the Billboard On the Record podcast to talk about virality then and now, and why she never signed a label deal. In the fifteen years since “Friday” by Rebecca Black went viral on YouTube, the music industry — and virality itself — has changed dramatically. The internet mainstream that once pushed the music video for “Friday” into ubiquity for the then-13-year-old singer has given way to a much more fragmented landscape of short-form video.

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