One in five Americans call sports betting an investment. For Gen Z, i… | HappeningNow.news

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One in five Americans call sports betting an investment. For Gen Z, it’s twice as many — and they don’t come close to breaking even

Sports betting used to be a Sunday habit, but for a growing of Americans, and an even larger portion of Gen Z, it’s starting to look like a backup financial plan.

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A new Bank of America Institute study finds that about 20 % of Americans describe sports betting as an investment, and the proportion is roughly double among Gen Z respondents. Despite treating it like a financial strategy, the research notes that these bettors are far from achieving break‑even results. The survey also reveals that people across all age groups view prediction‑market contracts as even more investment‑like than traditional sports wagers. This shift suggests a growing perception of gambling as a supplemental financial plan rather than mere recreation.

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