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Turning ruby Kool-Aid into pure water was just one of the things that impressed me about Ninja's new water filter. Here's what Ninja's new water filter does that other don't. David Watsky/CNET The demand for high-quality water filtration continues to spike. There are dozens of brands, all claiming to have the best system for cleansing your water and protecting you from lead, organic compounds, microplastics and forever chemicals.

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