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Nielsen Rolls Out Suite of TV Ratings Updates for 2026-27 Season
Nielsen will incorporate a slate of updates and “enhancements” to its TV ratings product for the 2026-27 season, including a change to it…
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Nielsen will incorporate a slate of updates and “enhancements” to its TV ratings product for the 2026-27 season, including a change to its monthly snapshot of viewing across various platforms that sparked a small controversy earlier this year. That change — a different way of measuring the total number of TV users in the United States — along with updates to co-viewing measurement, more accurate weighting of the big data and panel components in TV ratings and other tweaks are set to be incorporated into Nielsen’s product starting Sept.
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