New research: Snack names influence how filling we imagine they will… | HappeningNow.news

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New research: Snack names influence how filling we imagine they will be

Imagine being hungry in a grocery store and looking for a snack. You have a choice between Gobo granola bars or Kipi granola bars.

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A new study asked participants which granola bar they would pick to feel fuller, offering Gobo and Kipi brands. Most respondents chose Gobo, indicating that the name influenced their perception of satiety. The research also confirmed that people view products with duller packaging as healthier, while glossy packaging leads them to assume higher fat content. These findings suggest that visual and naming cues shape expectations about food’s filling power.

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