Science · 3 views
Most influencers should swear off profanity
If you spend time watching online videos, you might feel like covering your ears. For some influencers, dropping f-bombs and other swear words is part of their brand, and their followers embrace it.
Summary
If you spend time watching online videos, you might feel like covering your ears. For some influencers, dropping f-bombs and other swear words is part of their brand, and their followers embrace it. But new research from the McCombs School of Business at The University of Texas at Austin suggests most creators might think twice about using profanity. The reason: On average, it reduces user engagement.
AI summaries can be wrong sometimes—always verify important details using the source article.
How AI & Automation are usedMore from Science
Continue reading recent Science coverage
- Asking teachers to set high expectations leads to more detailed feedback and reveals subtle bias, study findsContinue reading
- Rocket Report: Winter is coming for Themis; Cowboy Space adds iron to the fireContinue reading
- High-speed microscopy captures 3D images of living cells nearly 400 times fasterContinue reading
- The Treatment Window For Some Strokes May Be Far Longer Than We Thought, But There's a CatchContinue reading
Support HappeningNow
Independent AI-powered news analysis is reader-supported. Your contribution helps cover infrastructure, summaries, and continued platform development.
Support HappeningNow