Meta starts testing a premium subscription on Instagram | HappeningNow.news

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Meta starts testing a premium subscription on Instagram

Meta has begun testing a premium subscription on Instagram in a few countries, the company confirmed to TechCrunch on Monday. The subscription, called Instagram Plus, gives subscribers access to exclusive features.

Source Summary Published March 30, 2026 Brief Under 1 min brief
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Meta has begun testing a premium subscription on Instagram in a few countries, the company confirmed to TechCrunch on Monday. The subscription, called Instagram Plus, gives subscribers access to exclusive features. The move comes two months after Meta told TechCrunch that it was planning to test new subscriptions on Instagram, Facebook, and WhatsApp. Among the premium features on Instagram is the ability to view a Story — a photo or video post that disappears after 24 hours — without the poster knowing you viewed it.

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