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Meta adds new subscription tiers for businesses, creators and 'AI power users'

A few months after rolling out subscription-based features for Facebook, Instagram and WhatsApp, Meta is adding a new lineup of subscriptions to its paid offerings.

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Meta announced a new set of “Meta One” subscription plans targeting creators, businesses, and “AI power users,” expanding its paid offerings a few months after introducing subscription features on Facebook, Instagram and WhatsApp. The tiers bundle exclusive features with broader access to Meta’s expanding suite of AI tools, while the core apps and Meta AI remain free for all users. In its blog post, Meta highlighted that paying customers will receive additional benefits beyond the free baseline, though the exact pricing and feature list were not detailed. This rollout adds another layer to Meta’s strategy of monetizing its platform ecosystem.

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