Leveraging social expectation for charitable donations | HappeningNow.news
Published Date: July 21, 2026

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Leveraging social expectation for charitable donations

Avoiding guilt is a powerful motivator for charitable giving, according to a study in PNAS Nexus.

Source Phys.org AI Summary Updated 1h 56m ago
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Avoiding guilt is a powerful motivator for charitable giving, according to a study in PNAS Nexus. Masahiko Haruno and colleagues ran two experiments to determine the most effective psychological framing to encourage donations to WaterAid, an NGO working to provide clean water and sanitation worldwide.

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