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Leveraging social expectation for charitable donations
Avoiding guilt is a powerful motivator for charitable giving, according to a study in PNAS Nexus.
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Summary
Avoiding guilt is a powerful motivator for charitable giving, according to a study in PNAS Nexus. Masahiko Haruno and colleagues ran two experiments to determine the most effective psychological framing to encourage donations to WaterAid, an NGO working to provide clean water and sanitation worldwide.
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