Jeffrey Katzenberg Says Hollywood Must Accept AI as a Tool: It ‘Is… | HappeningNow.news

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Jeffrey Katzenberg Says Hollywood Must Accept AI as a Tool: It ‘Is Not Going Away’

Jeffrey Katzenberg , the legendary Hollywood producer and executive, thinks the entertainment industry needs to accept AI if it wants to remain relevant.

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Jeffrey Katzenberg argues that Hollywood must embrace artificial intelligence to stay relevant, warning that the technology “is not going away.” He outlined his view in a 2,377‑word essay posted to X on Wednesday, drawing on his experience navigating past industry technological shifts.

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