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India’s Yash Raj Films Backs Rusk Media in Vertical Entertainment Push (EXCLUSIVE)

Yash Raj Films has made a strategic investment in Rusk Media, the digital-first entertainment company behind the Alright!

Source Variety AI Summary Updated 1h 31m ago

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AI Summary

Yash Raj Films has made a strategic investment in Rusk Media, the digital-first entertainment company behind the Alright! TV platform that specializes in original content for Gen Z and Gen Alpha audiences, as the Bollywood major moves to establish a foothold in India’s fast-growing vertical content economy. Financial terms were not disclosed. The collaborat…

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