Human-like AI not always the answer in customer service | HappeningNow.news

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Human-like AI not always the answer in customer service

Journal of Marketing (2026). DOI: 10.1108/ejm-08-2024-0693 The next time something goes wrong with your bank account, package delivery or a bill, there's a good chance you'll be directed to AI for customer service.

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AI is increasingly likely to handle routine customer‑service issues such as banking, package delivery, or billing problems.

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