Global
How a $60 loaf of rye bread went viral in New York City: ‘It’s a conversation piece’
Bread experts weigh in on whether the rye sourdough that bakers ‘feed every day’ is worth that much A loaf of bread has become New York City’s latest viral hit and, somehow, status symbol.
AI Summary
A 3.3‑pound loaf of 100 % rye sourdough is being sold for $60 at Rye, the New York City outpost of Austrian bakery Martin Auer, located in SoHo. The unusually high price has turned the loaf into a viral status symbol in the city, prompting commentary from bread experts about whether the daily‑fed sourdough justifies its cost.
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