Guess who patented a new system for in-game ads | HappeningNow.news

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Guess who patented a new system for in-game ads

Tom's Hardware and Respawn First recently reported on a fun new patent from those wiz kids at Microsoft, one that would dynamically pause your game to show you advertisements.

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Microsoft has filed a patent, US 202610260258 A1, for a system that would dynamically pause a game to display advertisements. The patent, titled “Contextually Aware Management of Interactive Software Application Access,” describes the concept of inserting ads during gameplay based on contextual cues. The filing was highlighted by Tom’s Hardware and Respawn First, noting the novelty of the approach within the gaming industry.

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