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GTA Is Like Barbie, Take-Two Boss Says
Story intelligence
Coverage Single outlet Single-outlet story
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Brief read Under 1 min brief 38 words
Summary
Rockstar's Grand Theft Auto 6 is one of the most-anticipated game releases ever, and despite the enormous hype, Rockstar and owner Take-Two are going to market the game aggressively. Why does the game even need a marketing push?
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