Summary

It’s been 25 years since Britney Spears stormed the VMAs stage with a snake on her shoulder to perform “I’m a Slave 4 U,” but new Spotify data shows a majority of the track’s listeners weren’t even born when the song came out. While millennials grew up with Spears, Spotify says the majority of recent streams for “Slave 4 U” were from Gen Z listeners — e.g. those born between 1997 to 2012. More than 55 percent of global streams in the past month came from the cohort.

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