Business & Economy · 1 view
Former L’Oréal execs set out to build a $1.2 billion beauty empire. Now all that’s left is Milk Makeup, and its sales just fell 57%
A $1.2 billion deal meant to launch a global beauty empire has shrunk to an attempt to revive one struggling makeup brand whose sales are plunging.
Summary
A $1.2 billion deal meant to launch a global beauty empire has shrunk to an attempt to revive one struggling makeup brand whose sales are plunging. In early 2021, Michel Brousset, the former group president of L’Oréal’s Consumer Products Division in North America, and fellow beauty executive Hind Sebti launched Waldencast Acquisition Corp.
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