Business & Economy · 1 view
Gen Z can’t control the future, so they’re paying witches and tarot readers to make it feel more manageable
A fragmented $2.3 billion industry is turning tarot, astrology, and spell work into personalized guidance for an uncertain generation.
AI Summary
During the summer, a bride faced torrential rain that threatened her outdoor wedding. With the weather on her checklist, she hired an Etsy witch to cast a spell for clear skies. She told her bridesmaid, “I just didn’t know what else to do. I hope it works; it can’t hurt.”
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