Business & Economy · 1 views

Ferrari's polarizing new electric Luce is a bet on a huge untapped market

The Luce, a five-seat EV designed by ex-Apple designer Jony Ive, has had a difficult start.

Source Business Insider AI Summary Updated May 28, 2026

Story intelligence Beta

Freshness Stale Updated May 28, 2026

Confidence Limited Single-outlet story

Coverage Single outlet

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Read time 1 min ~25 words

AI Summary

The Luce, a five-seat EV designed by ex-Apple designer Jony Ive, has had a difficult start. Ferrari might be more concerned about China than memes.

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