Everyone is blaming AI for the death of ‘craft.’ Take a good look in the mirror

AI is an easy scapegoat.

Source Fortune AI Summary Updated May 23, 2026

Story intelligence Beta

Freshness Stale Updated May 23, 2026

Confidence Limited Single-outlet story

Coverage Single outlet

Views 5 Community interest

Read time 1 min ~23 words

AI Summary

AI is an easy scapegoat. The truth is that brands, consumers, and marketers all left fingerprints at the scene before AI showed up.

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