Engagement-driven curation can trap culture consumers in 'overfamilia… | HappeningNow.news

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Engagement-driven curation can trap culture consumers in 'overfamiliarity,' leading to less long-term satisfaction

Sometimes you can be too good at your job. Take streaming services, like Spotify or Netflix.

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Engagement‑driven recommendation systems on platforms such as Spotify and Netflix prioritize content a user has recently interacted with, then efficiently present similar items. This focus on short‑term engagement can create an “overfamiliarity” loop, where consumers repeatedly encounter the same types of media. The resulting lack of variety may reduce long‑term satisfaction with cultural consumption.

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