DeepSeek cut prices 75%. The 100x problem remains | HappeningNow.news

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DeepSeek cut prices 75%. The 100x problem remains

DeepSeek's recent decision to drastically cut pricing on its V4-Pro model by 75% should have been unequivocally good news for enterprise AI vendors and developers.

Source AI Summary Published July 12, 2026 Brief Under 1 min brief
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AI Summary

DeepSeek announced a 75 % price cut for its V4‑Pro model, a move that should have benefited enterprise AI vendors and developers. However, many users find that lower prices do not improve margins because agent systems consume tokens at a rate that outpaces the price decline. Over the past two decades, software economics followed a pattern where infrastructure costs fell while application capabilities rose. AI was expected to follow the same trend, but the rapid improvement of frontier models and falling token prices has caused inference costs to remain a significant operating expense.

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