AI Summary

Brandon Stirrup, a strategy manager at Xbox, told followers that AI is already being used in the company’s game development and that anyone claiming otherwise is “pretending.” He posted the comment on X and deleted it a day later, then deactivated his social‑media account, though the posts were archived elsewhere. His remarks sparked renewed debate over the role of generative AI in the gaming industry, a topic currently described as one of the most controversial in game development.

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