AI Summary

A study co‑authored by researchers from Kühne Logistics University, the University of Tennessee and Tilburg University and published in the Journal of Business Logistics finds that transparency in supply chains builds consumer trust only when outcomes are positive. The paper argues that when results are mixed, companies should still disclose them rather than withholding information. The authors conclude that publishing mixed findings is preferable to providing no data at all. This recommendation challenges the assumption that only favorable results should be shared.

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