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'Constant bombardment' - Fans shown 65,000 junk food ads at World Cup
This summer's World Cup featured ads promoting an official beverage partner (Coca-Cola), official snack food partner (Lay's), and an official quick-service restaurant sponsor (McDonald's) Football fans were shown a "constant bombardment"…
AI Summary
A study of the 2026 FIFA World Cup found that football fans were exposed to a “constant bombardment” of junk‑food advertising during matches. The ads promoted the tournament’s official beverage partner Coca‑Cola, snack partner Lay’s and quick‑service restaurant sponsor McDonald’s.
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