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Chinese video platform Bilibili is going global
The platform is expanding with a new international app and an English version of its website.
Story Brief
The platform is expanding with a new international app and an English version of its website. Robert Way/Shutterstock Bilibili, China's alternative to YouTube, is expanding internationally, Semafor reports . The company has relaunched the international version of its video app on Android and is reportedly courting YouTubers to post content on its platform. Bilibili was technically already accessible outside of China, but these changes are part of an explicit strategy to get Western viewers posting and watching videos on the platform.
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