Business & Economy · 1 views
Blackstone bet on ZO Skin Health, a brand you won’t find at Sephora. Now it could be worth $2 billion
The skincare brand skipped celebrity endorsements and Sephora shelves, building its business inside dermatologists’ offices and med spas.
Business & Economy 
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The skincare brand grew by focusing on dermatologists’ offices and med spas rather than celebrity endorsements or Sephora distribution.
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