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Apple Isn’t Following Its Typical Playbook for the September iPhone Event
Apple surprised the tech world this week by selling new versions of the Mac Mini and Mac Studio desktop machines, right as it also released a teaser for its big iPhone event on Sept. 9 . No wonder the event tagline is Surprise and Shine.
AI Summary
Apple sold updated versions of its Mac Mini and Mac Studio desktop computers this week, deviating from its usual product‑launch pattern. At the same time the company issued a teaser for its upcoming iPhone event scheduled for September 9, using the tagline “Surprise and Shine.” This simultaneous hardware release and early promotion marks an unusual approach for Apple’s September rollout.
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